In this tasty book Dorfles dwells on various types of conformity. There is the conformism of vacation, sex, religion, money, music, fashion… Conformity, Dorfles says, also touches and cracks the artistic universe. It even touches the concept of avant-garde. You can appreciate Duchamp, Cage, the conceptual, even for snobbery, to appear “up to date”, to appear “trendy”. In the process of intensification and expansion of the notion of “conformism” one can see, of course, the pawn of the cultural industry, more and more time to the spectacularization and entertainment. At the limit, the process is no longer established between culture, art and society, but is placed within the cycle of production and sales of the cultural industry itself: from the factory to the consumer, in short. The artist and the writer also progressively turn into employees of a company and the public becomes narcotically a customer of the same. The plot has long been planned, but the story continues…
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